Every year, InText takes part in industry events to keep pace with the world of localization, get fresh ideas, and meet new clients and partners. At the tekom fair in 2019, held November 12–14 in Stuttgart, it was a challenge to get noticed in a huge hall with 140 exhibiting companies and 4,550 visitors. 

While creating our stand decoration concept, we kept in mind two main messages about InText: 
1) InText is a technical translation company from a city with deep connections to the space industry
2) InText is the organizer of UTICamp, a unique open-air localization industry event held in the woods by a river
We needed to combine both ideas and convey them through our stand decorations and promotional materials.

Here’s what we came up with:


:As a result, it was hard not to stop passing by our stand!
We attracted a lot of attention, made new connections, and achieved good visibility. Even some time after the exhibition, partners remembered us as “the guys with the camp stand,” which helped us get from small talk to work requests.


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