Increase your game’s reach on Steam

Did you know that less than half of Steam users (42%) have English set as their primary language?

This means that Steam's user base is predominantly non-English speaking. If your game is only in English, you may miss out on more than half of your potential market.

How does Steam’s algorithm work?

Steam’s recommendation system operates based on users’ language preferences. Your game won’t be recommended to users unless you support at least one of their selected languages. This directly affects your game’s visibility and reach.

Regional advantage

Steam’s “New and Trending” section is country-specific, featuring different games in different countries. Each country has its own trending list based on local performance and language availability.

By localizing your game, you gain:

• Visibility to users who previously couldn’t see your game
• Access to new regional trending lists
• Increased chances of going viral in multiple markets simultaneously

The key is to localize before launch.

Start adding more languages to your games with InText now!