90s quote research for Burny Games: A case of cultural localization

Is cultural research part of game localization? 

Absolutely! Here’s our recent case with Burny Games that proves it.

The task: Enrich the game Colorwood Words with nostalgic quotes from the 90s, adapted to different markets.

The goal: Make players smile with references they grew up with, in their native language and cultural context.

Scope of work:

• Languages: Brazilian Portuguese, English, French, German, Latin American Spanish
• Task: Find quotes inspired by songs, puns, movies, series, cartoons, and daily life
• Criteria: Quotes had to resonate with local generations, avoid politics or negativity, and include sources or cultural context

The solution:

Our expert native speaker linguists worked with our in-house project and vendor managers to ensure both creativity and consistency. In the end, they curated authentic and nostalgic quotes that felt like they were always part of the game.

If you’ve ever thought of adding this kind of local flavor to your game, we can help! Cultural research is an integral part of our game localization solutions.