How to make the most of Black Friday with localization

CSA Research reports that 76% of online shoppers prefer purchasing products with information in their native language.

As Black Friday approaches, preparation is essential for both buyers and sellers. While many e-commerce businesses prioritize inventory, marketing campaigns, and promotions, localization often takes a backseat.

The perfect e-commerce shopping experience is all about tailored offerings. Your products should feel native and relatable to your customers. What better way to achieve this than with content in their native language?

Here’s your 5-step strategy for Black Friday localization success:

• Hire a professional localization team
• Use quality human translation to adapt product descriptions, pricing displays, size charts, payment methods, legal terms, and customer support communications
• Present your brand in a way that aligns with customers’ preferences and cultural references
• Improve search engine rankings in target countries with localized content, increasing visibility during this crucial sales period
• Adapt messaging to local shopping habits and cultural nuances, as different regions celebrate their own unique retail and shopping events

Don’t let language barriers limit your success. Make the most of the Black Friday season and increase your sales!